Meet Melissa McGinty
Founder and CEO
I build operational systems for SaaS founders who've outgrown improvisation.
For 27 years, I worked inside Intel fixing execution when everything was stuck—navigating bureaucracy, coordinating global teams, and unblocking organizations where every decision required consensus, approvals, and politics. My job was simple to describe and hard to do: get things moving again without breaking what already worked.
For six of those years, I ran operations for a 400-person software organization formed through three acquisitions. That's where I fell in love with working with software founders.
These were technical founders whose companies had been acquired—including a SaaS founder running a 40-person AI annotation platform. They were brilliant builders who had created real products, real teams, and real momentum. Overnight, they were dropped into a corporate machine that threatened to slow everything down. My role was to help them keep shipping, keep their teams informed and motivated, and keep decision-making from collapsing under bureaucracy.
I built the coordination systems they needed, and just as importantly, I shielded them from the kind of operational drag that quietly kills execution.
That experience taught me something important: If I can unstick execution inside Intel, where every decision involves dozens of stakeholders, I can do it even more effectively inside a SaaS company where we can simply decide and move.
Founders at $3–10M ARR face a different version of the same problem. You've hit product-market fit. You've raised money. You've hired smart people. And now cross-functional coordination breaks down. Decisions pile up. Your team can't move without you, even though that was never the plan.
This isn't a leadership failure. It's an operating system failure.
I started Elevare to work with founders like the ones I supported: technical leaders who are exceptional at building product, but who need someone to design and implement the operational systems that let the company scale without consuming the founder.
You don't have corporate constraints. Which means we can move faster and build something that actually fits the way you want to run your company.
Case Studies
Case Study 2: Cross-Functional Blame Spiral
Challenge: Strategic accelerator program slipping for quarters. 40-person international face-to-face convened, teams blaming each other. One team said the other wouldn't commit to schedule, the other team couldn't articulate why in the room.
What I Did:
Pulled people out individually to get real story from each side
Used forcing function: "Pretend they're right and you're wrong - why?"
Uncovered truth in 4 days: one team's approach wasn't working, another team had built a solution that did
Made technical recommendation without being technical expert, ran map day to create real schedule
Result: Saved strategic program from cancellation, team hit committed delivery date.
Case Study 1: The 18-Month Product Stalemate
Challenge: SaaS product paralyzed for 12 months. Marketing demanded enterprise features, dev said they needed $20M budget to build them. Teams fighting in staff meetings, nothing shipping.
What I Did:
Stopped the budget delusion: "You're not getting $20M - what's the real problem?"
Diagnosed the real issue: persona conflict (team built for SME, marketing sold Enterprise) drives significant changes in product architecture. It wasn’t a decison that could wait.
Launched cross-functional working group, forced strategic decision on target customer
Result: Redirected team from SME to Enterprise focus, cut projected time to profitability by up to 2 years.
Case Study 3: 6 Quarters of Stalling → 4-Month Delivery
Challenge: IoT gateway solution stalled for 6 quarters, slipping quarter after quarter. 70+ cross-functional contributors working hard but couldn't coordinate. Executive deadline: 4 months.
What I Did:
Established leadership triad with clear decision authority
Created culture of immediate escalation (no waiting)
Ran taskforces meeting 2x daily until problems solved
Traveled with engineers on 2 hours notice to fix third-party delivery risks
Result: Delivered plug-and-play solution 50-65% faster than projected, met executive deadline with one day to spare.
What People Say
Operations Manager
“Mel is an accomplished Operations Executive with a passion for leadership excellence and a relentless drive to elevate team performance. She thrives on digging deep to uncover the root causes of challenges, turning insights into impactful solutions. With a collaborative spirit, she empowers those around her to grow, succeed, and exceed expectations. Her leadership style fosters a culture of accountability, innovation, and continuous improvement.”
VP, AI Products
“In tough situations like the ones we have gone through, Mel brings an even sense of tenacity balanced with practicality. People respond to her, and when she sees a gap, she fills it. She is a natural leader in these situations and is unconstrained by organization or other boundaries. I have seen a significant improvement in staff resolving conflicts between members, and I know Mel plays a huge role in the background to draw out differences and concerns among staff. She provides excellent counsel and guidance to me as we move our team forward. What I appreciate about Mel is her steady approach to leadership. While she recognizes and does not ignore issues, she calmly helps the team understand problems, listens to everyone, and knows when to address a problem versus listen/push back when appropriate.”
Senior Director, Global Construction
“Mel is able to step into any situation, size it up, and quickly impact/lead. Any situation. She outlines her understanding, her plan, and speaks her mind.”
VP, AI Products
“Mel has an uncanny ability to create forward progress that matters, and ignore the noise.”
Founder, COSMONiO (AI SaaS, Acquired)
“Working with Mel was one of the most effective partnerships I’ve had as a founder. She has a rare ability to cut through noise, surface what’s actually happening inside an organization, and help you confront the hard stuff without ever making it feel heavy. Mel consistently removed roadblocks before they became real problems and kept our team focused and aligned.”